Commercial General Manager

Commercial General Manager

Our client is a fast-growing player in the food process sector, operating multiple production facilities across Thailand and engaging with international markets, particularly in Europe. With a growing footprint and increasing customer interest, the company is entering an exciting growth phase.

Role Summary
The Commercial General Manager (CGM) will play a key leadership role in driving the company's commercial strategy while ensuring alignment across operations, finance, R&D, and production. This is a high-impact position ideal for a commercially driven leader who thrives in fast-paced, growth-focused environments.

This is an ideal opportunity for a candidate looking to step into a General Manager role and accelerate their leadership trajectory.

Key Responsibilities
Commercial Strategy & Execution

• Lead and manage all commercial functions: sales, business development (including European markets), pricing, customer service, and marketing.
• Develop strategies to drive revenue growth, improve customer satisfaction, and enhance gross margins.
• Build long-term relationships with key customers and business partners.
• Ensure customer insights are reflected in product and service offerings.

Business Integration & Strategic Alignment

• Act as the cross-functional connector between departments including Production, R&D, Supply Chain, Finance, HR, and Sales.
• Align multi-location teams (Thailand and Europe) under a shared business vision.
• Cascade business strategy into functional plans and measurable KPIs.

Operations Oversight

• Oversee the end-to-end operations, ensuring efficiency, quality, and innovation readiness:
• Production: Streamline processes for scalability and cost-effectiveness.
• Supply Chain & Purchasing: Optimize sourcing and inventory management.
• R&D and Product Development: Ensure alignment with market needs.
• Quality: Uphold brand and compliance standards.

Financial Management & Performance Monitoring

• Collaborate with the finance team to manage budgets, improve margins, and track financial performance.
• Identify and implement cost-control and efficiency initiatives.
• Utilize KPI dashboards and performance metrics to guide decision-making.

People Leadership

• Inspire and manage a cross-functional, geographically diverse team.
• Foster a culture of ownership, accountability, and continuous improvement.
• Work with HR to recruit and develop talent aligned with organizational goals.

Executive Reporting & Governance

• Report directly to the Owner/CEO on business health, risks, and commercial pipeline progress.
• Lead monthly business reviews and drive strategic alignment across functions.

Qualifications

• Bachelor’s degree in Business, Engineering, Food Science, or a related field; MBA is a plus.
• 5-10 years of commercial or general management experience, preferably in FMCG, or food.
• Proven ability to manage across functions and locations.
• Strong business acumen, analytical thinking, and stakeholder management skills.
• Experience in a turnaround or growth-stage business is highly valued.
• Customer-first, commercially driven mindset
• Strong leadership and execution capability
• Excellent communication and relationship-building skills
• Entrepreneurial, agile, and resilient under pressure
• Bilingual: Fluent in Thai and English