Engineering Success

Our client is a leading German-based manufacturer of specialty chemicals with a strong focus on surface treatment technologies. Combining technical excellence with an entrepreneurial mindset, the company operates globally across core B2B markets.

 
They are seeking a hands-on Marketing Manager, Asia to take full ownership of regional marketing initiatives. Reporting to the Marketing Director in Denmark, this role adapts global strategies to local Asian markets, oversees regional platforms including WeChat and LINE, and drives brand awareness across the region.

 
The position offers clear potential for progression into a senior leadership role.

Key Responsibilities

• Develop and execute the regional marketing strategy in direct alignment with global marketing objectives
• Manage regional digital marketing channels and social media presence, with a strong focus on WeChat and LINE
• Localise and adapt global marketing content to resonate with Asian B2B audiences
• Support regional sales teams through targeted marketing campaigns and high-impact collateral
• Lead end-to-end planning and execution for regional trade fairs, exhibitions, and customer events
• Partner closely with international cross-functional teams including Product Management, Sales, and Technical Support
• Define, monitor, and report on key marketing KPIs to optimise campaign performance

Requirements

• Minimum 5 years of B2B marketing experience, ideally within the industrial or specialty chemicals sector
• Proven track record operating across Asian markets within an international matrix environment
• Practical, hands-on experience in content creation and managing localised social media platforms
• Demonstrated success organising and executing trade fairs and industry conferences
• Full professional proficiency in both English and Chinese, written and spoken