Regional Brand Manager

V-53502

Location
Bangkok
Salary
Competitive

Expertise and Skill Tags

Our client is a leading international consumer and lifestyle brand is seeking an experienced Regional Brand Manager to lead commercial growth, brand positioning, and go-to-market execution across Southeast Asia.

This leadership role will oversee regional sales, marketing, category management, and commercial planning functions while driving long-term business performance and strengthening the brand’s premium market presence.

Responsibilities

  • Lead regional brand strategy and commercial growth initiatives across Southeast Asia.
  • Manage overall business performance including revenue, profitability, forecasting, and market share growth.
  • Develop and execute go-to-market strategies aligned with global brand direction.
  • Oversee regional sales, marketing, product marketing, and retail execution activities.
  • Analyse market trends, pricing strategies, competitor activity, and customer insights.
  • Lead and develop regional commercial and cross-functional teams.
  • Build strong relationships with distributors, retail partners, and key commercial stakeholders across SEA.
  • Support product launches, omnichannel campaign execution, and consumer engagement initiatives.
  • Manage regional budgets including marketing investments and operational spend.
  • Drive sales capability, forecasting accuracy, and premium retail execution and brand visibility standards.
  • Collaborate closely with international leadership teams on strategic planning and market opportunities.
  • Travel regularly across Southeast Asia to support markets, partners, and team development.

 

Requirements

  • Bachelor’s degree in Business, Marketing, or a related discipline preferred.
  • Significant experience in regional brand, commercial, or category management roles within premium retail, apparel, or fashion.
  • Proven track record managing premium consumer or lifestyle brands across multiple Southeast Asian markets.
  • Strong financial acumen with P&L management experience.
  • Experience leading and developing regional sales and marketing teams.
  • Strong stakeholder management and distributor relationship-building skills.
  • Excellent presentation, communication, and leadership capabilities.
  • Highly organised, proactive, and commercially driven mindset.
  • Experience working within international or matrix organisations preferred.
  • Willingness to travel frequently across Southeast Asia.

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