General Manager

V-52253

Location
Vientiane
Salary
Competitive

Expertise and Skill Tags

General Management

Our client is a diversified business group involved in industrial, logistics, and supply chain related services across international markets. With a strong focus on operational excellence and long-term business relationships, they are seeking a visionary General Manager to lead the transformation of their downstream operations in Laos.

This role goes beyond traditional fuel distribution, focusing on redefining the overall customer journey and experience. The successful candidate will oversee a dual-track strategy, sustaining a high-volume, efficient Wholesale division whilst driving the evolution of the Retail network into modern Lifestyle Stations inspired by leading regional players.

Key Responsibilities

  • Lead the strategy to integrate high-margin non-fuel revenue partnerships such as cafés, convenience stores, and car care services into the retail network to enhance site profitability.
  • Identify and secure strategic locations for new station development and drive Dealer-Owned, Dealer-Operated conversions to accelerate network growth.
  • Ensure full compliance with Clean and Bright standards, delivering a consistent customer experience through superior service and facility upkeep.
  • Drive the adoption of digital payments and loyalty platforms to increase customer engagement and lifetime value.
  • Expand market share in the commercial, industrial, and transport sectors through high-volume B2B supply contracts.
  • Oversee logistics from terminal to pump, ensuring zero stock-outs and minimising secondary distribution costs.
  • Manage the commercial credit portfolio to maintain healthy cash flow and minimise bad debt exposure.
  • Take full P&L accountability for the downstream business, managing the spread between procurement costs and sales margins.
  • Champion a Zero Harm culture across all sites and transport fleets.
  • Act as the primary interface with government energy and environmental regulatory bodies.

Requirements

  • Bachelor's degree in Business, Engineering, or Economics; an MBA is preferred.
  • 12 or more years of experience in the oil and gas industry, with at least 5 years in a senior leadership role overseeing both Retail and Wholesale operations.
  • Experience in FMCG, Quick Service Restaurants, or Retail Development is highly desirable.
  • Expertise in Wet Stock Management and fuel pricing mechanics.
  • Strong negotiation skills for high-value B2B and franchise contracts.
  • Proven ability to lead diverse teams across engineering, sales, and retail functions.

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