About the Company
Our client is a multinational organisation operating within the consumer products and retail solutions sector. The company partners with distributors, retailers, and commercial partners to deliver innovative products and customer-focused solutions across multiple markets.
The Role
We are seeking an experienced commercial leader to oversee nationwide sales operations and drive business growth across Thailand. This role will lead sales strategy, distributor management, trade execution, and commercial operations while working closely with internal and external stakeholders to strengthen market presence and customer engagement.
The successful candidate will play a key role in driving sustainable growth, improving sales effectiveness, and expanding channel performance across the market.
Key Responsibilities:
Commercial Leadership
- Lead national sales operations to achieve revenue and growth objectives.
- Develop and execute commercial strategies aligned with business priorities.
- Drive salesforce performance, forecasting accuracy, and operational effectiveness.
- Manage commercial budgets, trade investments, and sales planning activities.
- Build and strengthen distributor and channel partner relationships.
- Drive effective execution across retail and commercial channels.
- Support market expansion initiatives and identify new business opportunities.
- Monitor market trends, customer behaviour, and competitive activity.
- Execute trade programs, promotional initiatives, and in-market activities.
- Collaborate with cross-functional teams to support business growth strategies.
- Improve customer engagement and sales execution across multiple channels.
- Ensure consistent alignment between commercial and operational teams.
- Lead, coach, and develop a high-performing commercial team.
- Foster a collaborative and performance-driven culture.
- Work closely with internal stakeholders across marketing, supply chain, and support functions to ensure smooth business execution.
- Bachelor’s degree in Business or related discipline.
- 5 years of commercial or sales leadership experience within multinational environments.
- Strong experience managing distributors and multi-channel sales operations.
- Proven track record driving revenue growth and commercial performance.
- Experience across retail, consumer products, healthcare, or FMCG sectors preferred.
- Strong leadership and stakeholder management skills.
- Commercially driven with strong analytical and strategic thinking capabilities.
- Ability to manage both operational execution and long-term business growth initiatives.
- Strong communication, negotiation, and team development capabilities.
- Entrepreneurial mindset with strong market awareness.
- Fluent English communication skills required.
- Willingness to travel nationally as required.
